Once a niche market, circular fashion is rapidly becoming the future of the industry.

Today’s consumers are seeking more mindful choices, and the era of disposable fashion is being replaced by a movement that values longevity, reuse, and purpose. At Endless, we’re not just witnessing this shift -  we are helping lead it in the UAE.

By 2028, the circular fashion market is projected to grow three times faster than the wider fashion industry, according to recent forecasts. 

At Endless, we’ve always believed that style and sustainability should co-exist. That you can wear the dress of your dreams without the guilt of a one-time wear. Now, the data is finally catching up.

Why Now?

Globally, fashion waste has reached crisis levels. The average item is worn just seven times before being discarded, and clothing production has doubled in the past 15 years.

As consumers become increasingly conscious, the idea of buying new and buying more is being replaced with something better: buying smarter.

And we truly believe that making smarter shopping habits never has to mean sacrificing style.

 

The Round Up:

 

• The circular fashion market - spanning rental, resale, repair, and upcycling - is on track to reach $250 billion globally by the end of the decade.

 

• Across Europe, policy is catching up. France is leading the charge with bold anti-waste legislation and meaningful support for circular models.

 

• Nearly one in three Gen Z shoppers say they prefer buying secondhand over new -  a shift driven by sustainability, individuality, and price consciousness.

 

Circular fashion, to us, has never been just about spending less. It’s about curating collections with purpose, extending the life of our wardrobes, and choosing with intention.

 

What This Means For Our Community 

Whether you’re renting a designer dress for a wedding, buying secondhand to extend the life of a luxury bag, or choosing to sell something on instead of discarding it, you are part of shaping that future.

At Endless, we’re not just following forecasts. We’re leading the movement in the region - building a new way to shop, wear, and reimagine fashion entirely, and we couldn't ask for a better community to bring along with us for this journey.