At Endless, we care about building systems that make circular fashion effortless. Enter Ananya Jha, our new Operations & Innovation Manager: a data-driven operator with a lifelong love for fashion.

From Analytics to Aisles: Why Endless

With a degree in Economics & Business Analytics from The Kelley School of Business, Ananya thinks in flows, costs, and customer journeys. In the US, she lived the circular ethos - buying/selling on Depop, trading at Plato’s Closet, and donating to Goodwill - and saw how discovery could feel fun and accessible. Bringing that culture to Dubai is what made Endless feel like the perfect home.

Her Edge

• Local Market Native: Born and raised in Dubai. Ananya understands how customers actually shop here - pay-on-delivery habits, last-minute plans, size/fit anxiety, modest wear needs, and the expat/local mix.
  

• Customer Empathy: Heavy shopper → she knows where friction lives and what feels premium.
  

• Systems Thinking: Turn messy ops into clean, measurable workflows.
  

• Bias to Action: Ship pilots, learn fast, iterate faster.

Style & Personality

Ananya’s style is casual modern chic - tailored basics in a neutral palette, clean lines with a soft edge. Weekdays usually mean sneakers or loafers and a sharp, functional layer; evenings get one elevated twist. Friends describe her as loyal, high-energy, and relentlessly positive - someone who keeps momentum when things get messy and brings a calm, solutions-first lens to fast-paced days at Endless.

Outside the Office

Since moving back to Dubai, she’s doubled down on quality food choices and shifted from barre/pilates to strength training, running, and cycling. Weekends are intentionally simple - sleeping in and catching up on shows - with food as the treat: Maiz Tacos, Blu Pizzeria, and Fusion Ceviche are in heavy rotation. When she’s out, you’ll usually find her at the cinema, Dubai Hills Mall, or Alserkal Avenue - easy, familiar spots that fit her reset routine.

Looking Ahead

Ananya is excited to help Endless grow with discipline to make circular fashion the easy, obvious choice in Dubai.

“Endless is the bridge between a customer’s love for style and a smarter way to consume. I’m here to make that bridge seamless.”