Endless was co-founded by Rosie Gunn, who launched the platform to make circular fashion as easy as buying new. A large proportion of the brands on the platform are similarly founder-led — often started by women who saw a gap in the market and built something for it.

In Dubai particularly, the last decade has produced a strong crop of female-founded labels. They tend to be smaller, more considered, and more attuned to their customer than the big fashion houses — and they’re worth knowing about.

Female-founded brands available to rent or buy on Endless:

• Oceanus — UAE-based hand-beaded co-ords and resort wear, designed and made in Dubai
• Miharo — modest-friendly contemporary fashion with a loyal UAE following
• Isabel Moore — fine jewellery and occasion wear from a female-led British brand
• Chats by C.Dam — occasion and everyday wear with a strong Dubai customer base
• Nadine Merabi — sequin and feather eveningwear from the Manchester-based founder

Renting or buying from these brands through Endless means supporting founder-led fashion and keeping pieces circulating for longer. Browse the full collection and filter by brand at endless.ae.