Rosie our Founders Summer Top Picks: What I’m Wearing, Renting & Repeating This Season
Hi, I’m Rosie - founder of Endless, and like many of you, I’m trying to escape the Dubai summer heat whilst still chasing the sun. Living as minimalistically as poss, curating my dream holiday wardrobe without overcommitting to impulse buys I’ll never wear again.
This summer, I’ll be leaning into light, effortless staples, bold-but-wearable occasion pieces, and yes - a few trend-led moments (hello, butter yellow). Whether you’re jetting off to Europe, staying local, or heading to a wedding abroad, here are my top picks to rent this season - all available now on Endless.ae.
💛 1. The Butter Yellow Dress
If there’s one colour I keep gravitating toward this summer, it’s butter yellow, of course. We have plenty of different styles on Endless to suit your style, to rent and buy. It’s soft, feminine, and the perfect shade for golden hour photos. The Runaway The Label ruffled mini is a cute go-to for summer vacays, birthdays, or anything that calls for a dress that feels romantic but effortless.
☁️ 2. The Co-Ord
For me, co-ords are an non-negotiable in summer - especially for holidays. I’m obsessed with white or neutral co-ords because you can dress them up or down, wear them together or separately, and they always feel elevated. Bonus: they’re light in your suitcase and on the planet. We have plenty online, but check out our latest brand partner, Melissa Phair's crochet styles, as they are indeed the cutest.
🌺 3. The Wedding Guest Wow Moment
Destination weddings are back in full force - and the pressure to wear something new every time is real. Instead, I rent a standout dress for the event, then return it guilt-free. This season, I'm loving pieces from De La Vali, Rat & Boa, and Zimmermann - bright, bold, and always memorable.
🤍 4. Vacation-Ready Swimwear
We only have a small edit, but we do it well - swimwear, to buy only - not rent. Bikinis and swimsuits from Garcia Swim, Oceanus, Monday Swimwear and more. Whether you are heading to Mykonos, Ibiza or to a beach club in Italy, I’m always into old money style staples (where Garcia Swim fits the bill) - or cute hand-embellished luxe cult bikinis (Oceanus is the one for this!).
🧳 5. The Full Vacation Wardrobe (Without Overpacking)
This is the Endless mission in a nutshell: rent your entire summer wardrobe without overbuying or overpacking. With rental options from 3 to 15 days and over 500 brands to choose from, you can curate your suitcase without the long-term commitment - and keep your holiday wardrobe feeling fresh, fun, and conscious.
💌 With Love from Me
Summer is about feeling good - in what you wear, how you travel, and the choices you make. I started Endless to help women shop smarter, dress better, and enjoy fashion without the waste.
Explore my full edit on Endless.ae and discover summer fashion you can rent, love, and return - all in one click.
Rosie x