In a world where sustainability isn’t just a buzzword but a lifestyle shift, the way we dress is quietly evolving, and circular fashion is leading the change. What was once confined to thrifted finds and red‑carpet rentals has now become a mainstream fashion mindset that’s as stylish as it is thoughtful.

The Moment That Changed the Narrative

Cosmopolitan Middle East’s latest piece by Aamirah Thayibah highlights how a single fashion moment,  First Lady Rama Duwaji’s rented boots at the New York City Hall inauguration, speaks to a much bigger shift in how we think about style and ownership. Rather than being a niche or “alternative” approach, renting or “borrowing” designer pieces has long had a place in high-profile fashion moments, from the Met Gala to red-carpet events. Even royals take part. 

This shift isn’t about a lack of choice but rather a reframing of luxury: access over ownership, experience over accumulation.

So, What Is Circular Fashion?

Circular fashion is a smarter way of engaging with style that challenges the traditional “take‑make‑dispose” model. Instead of buying new, wearing once, and throwing out, we reuse, repair, rent, recycle and keep garments in motion for as long as possible.

In essence, it’s fashion that moves with you, not just through seasons, but through different wearers, lifecycles and memories!

Why It Matters:

• Reduces waste: Extends the lifespan of clothes and accessories.
• Cuts environmental impact: Keeps textiles out of landfill and lessens resource strain.
• Rewrites value: From ownership to curated access.

The New Luxury? Freedom

Once, renting clothes carried outdated connotations, seen as informal, utilitarian, or only for certain audiences. Today, the script has flipped.

From Met Gala robes to bespoke coats and even inauguration boots, borrowed fashion now resonates with women who:

• value circular choices,
• love variety without clutter,
• shop consciously, not impulsively.

Style That Keeps Giving

Looking at Rama Duwaji’s chic, borrowed footwear and wardrobe reminds us: sometimes the most radical thing you can wear isn’t new, it’s thoughtful. Circular fashion gives us that rare mix of beauty and purpose.

And if fashion is a form of expression, then choosing to borrow, re‑wear, and re‑love isn’t just savvy, it’s chic.

If you’re interested in renting or buying preloved fashion, here’s your sign ✨

Read the full article here ✨