At endless, we believe every detail matters - from how we welcome our clients to the stories behind the people who make it all happen. This month, we sat down with two of the newest members of our growing team: Lexi, our Chief of Staff, and Chan, our PR Manager. Both bring fresh energy, creative vision, and a shared love for all things Endless.

• Lexi, tell us a bit about your role as Chief of Staff. What does your day-to-day look like?

No two days are ever the same – which is exactly what I love about it. My role as Chief of Staff is essentially about being the connector across the business, the person who ensures everything and everyone is moving in sync. One day I might be deep in strategy meetings with the founders, aligning on upcoming launches and partnerships, and the next I’ll be reviewing creative campaigns, overseeing team structure, or fine-tuning internal operations to make sure things run as seamlessly as they look from the outside.

There’s a huge element of communication, structure and intuition involved – it’s about knowing when to lead, when to listen, and how to bring ideas to life while keeping the bigger picture in focus. It’s a fast-paced environment, but that’s where I thrive: spinning a lot of plates, staying two steps ahead, and making sure the vision translates into action across every department.

• Chan, what does your role as PR Manager involve?

My role is all about shaping how the brand is seen, felt, and talked about. I manage our overall communications strategy, from securing meaningful media coverage, crafting compelling narratives that reflect who we are and what we stand for. It’s a mix of storytelling, strategy, and relationship building. The ultimate goal is to build visibility, credibility, and emotional connection with our audience.

• What was it about Endless that made you want to join the team?

Lexi: From the moment I met Rosie, Chris and the team, I could feel the energy, it was creative, ambitious and refreshingly forward-thinking. Endless isn’t just another company, it’s a brand with a point of view, a pulse, and a purpose. The vision to build something truly dynamic – where content, community and experience all intersect instantly resonated with me.

I was drawn to the fact that it’s not afraid to do things differently. There’s this mix of strategy and spontaneity that feels very alive, and I love that the culture encourages people to think big, move fast, and constantly evolve. For me, it felt like the perfect environment to bring all sides of my experience together, operations, brand, and people,  and help shape something with real longevity and impact.

Chan: I’ve always known I wanted to work in this industry, so Endless instantly stood out to me. After meeting Chris and Rosie, I could immediately sense their passion and drive to build something truly special. What drew me in most is that the concept goes far beyond fashion, it’s about redefining how women shop and express themselves, with a strong sense of community at its core. I love how the brand fuses luxury and purpose in such a modern, relevant way. Endless is at a really exciting stage of growth, and it’s inspiring to be part of a team that’s so hands-on and collaborative, with everyone contributing to shaping what’s next.

• What’s been your first impression of the team culture at Endless?

Lexi: Honestly, it’s been such a breath of fresh air. The culture at Endless feels genuinely collaborative – there’s this brilliant balance of drive and creativity, but without the ego that sometimes comes with it. Everyone’s got their lane, but there’s a real sense of shared ownership and pride in what’s being built.

What’s struck me most is how open and fast-moving it is. Ideas don’t sit on a whiteboard for weeks, they’re discussed, refined, and executed. There’s this collective “let’s make it happen” mentality that’s infectious. At the same time, there’s a warmth to the environment. People celebrate wins, support each other, and actually enjoy what they do. It’s rare to find a team that’s both ambitious and grounded, but Endless really does have that sweet spot.

Chan: It’s such an inspiring environment, collaborative, fast-paced, and full of creative energy. Everyone genuinely believes in the mission and brings their own unique perspective to the table. There’s this refreshing balance of ambition and authenticity, where ideas are valued. It’s the kind of team that makes you want to bring your best every day.

• What Endless rental has caught your eye so far? 

Lexi: I’m absolutely obsessed with the bridal edit on Endless right now-  and one piece in particular has completely caught my eye: the stunning Alaia Bridal Gown.
It's timeless, romantic, and that kind of effortlessly elegant that doesn’t try too hard. I rented my own wedding dress, so seeing more women embrace that idea feels so refreshing. It’s such a modern, sensible way to do things. You get your dream dress for the day, without the guilt of it sitting in a cupboard forever.

What’s clever about Endless, though, is that they’ve thought of everything – if you fall in love and can’t part with it, you can actually buy it too. So really, it’s the best of both worlds – sustainable, smart, and still completely magical.

Chan: There are so many pieces I love, but the Rat & Boa dresses are my favourite. They’re so my style, a perfect mix of bold and feminine.

• What does ‘Endless’ mean to you personally?

Lexi: For me, Endless represents possibility. That feeling that there’s always more to create, explore and evolve into. It’s not just a name, it’s an energy. There’s something really powerful about building a brand that doesn’t fit neatly into one box – it’s fluid, multi-dimensional and constantly pushing boundaries.

On a personal level, it aligns with how I see life and work, never static, always growing. Whether it’s through the people we collaborate with, the brands we champion, or the ideas we bring to life, there’s a sense of movement and momentum that feels genuinely exciting. Endless to me is about curiosity, connection and ambition – the belief that if you stay open, creative and brave, there really are no limits.

Chan: To me, Endless is all about joy and self-expression. It gives women the freedom to experiment with style and feel part of a community that truly gets fashion. It’s also inspiring to work alongside a team that’s so genuinely passionate about what they do, it makes the brand feel authentic in every sense.

And finally, a few quick-fire questions…

• Morning or evening person?

Lexi: Morning

Chan: Morning 

• Go-to coffee order?

Lexi: Coconut Matcha Latte

Chan: Extra Hot caramel latte

• Dream weekend escape?

Lexi: Bab Al Shams for sun, Meribel for winter fun 

Chan: I’ve always wanted to go to Oman, the sea looks crystal clear, and I can imagine a day spent out on the water, soaking in the views with a relaxed breakfast.

• A beauty product you swear by?

Lexi: Dior Lip Glow Oil

Chan: Too faced born this way concealer

• Rent or buy? 

Lexi: Rent all the way

Chan: Rent, of course ;)

Welcome to the team, Lexi & Chan🤍

Their arrival marks an exciting new chapter for endless - one where creativity, connection, and care go hand in hand. We can’t wait to see what’s next.